For many Nigerians, buying engine oil is routine — something done out of necessity, not expectation. But for thousands who participated in the NNPC Oleum Scratch & Win Promo 2.0, that routine decision turned into something far more rewarding.
At the grand finale event held at the NNPC Service Station, Marina, Lagos, the full impact of the nationwide campaign came into view, as winners from across Nigeria gathered to receive prizes that ranged from cash rewards to high-value household items, and for one individual, a brand-new SUV.
Real Impact with Life-changing Winnings
The highlight of the event was the announcement of Uroko Chidera Samson, an Oleum customer from Port Harcourt, as the winner of the grand prize — a GAC Gas Sport Utility Vehicle (SUV).
Like many others, his journey began with a simple purchase. He bought Oleum engine oil, scratched, dialed, and months later, he stood among hundreds of winners, leaving with a life-changing reward.
Beyond the Grand Prize
While the SUV captured the spotlight, it was only part of a broader wave of wins that defined the campaign. Across the promo period, Nigerians walked away with Samsung 5G smartphones, Refrigerators, Tricycles, and numerous Cash rewards.
These prizes reached participants from different backgrounds — car owners, mechanics, transport operators, business owners, and everyday Nigerians who rely on engine oil for their daily lives. This widespread participation was evident at the grand finale, where winners reflected a diverse cross-section of the country.
Why the Campaign Resonated
At its core, the Scratch & Win Promo was built on a simple but powerful idea: reward customers for something they already do.
Participants only needed to purchase any NNPC Oleum lubricant, scratch the panel on the bottle, and dial a code to enter. The simplicity of the process, combined with visible winners and real rewards, helped drive widespread trust and participation.
Behind the scenes, the campaign was powered by CashToken Rewards Africa, whose digital reward platform ensured that entries were securely tracked and prizes were transparently distributed.
Recognising the People Behind the Scenes
Beyond customer rewards, the grand finale also acknowledged Oleum dealers and distributors, whose role in driving awareness and participation across the country was instrumental to the campaign’s success.
Their recognition highlighted the collaborative effort that powered the initiative from start to finish.
More Than Just a Campaign
As the event came to a close, one thing became clear: the NNPC Oleum Scratch & Win Promo 2.0 was more than just a marketing campaign. It was a demonstration of how everyday consumer behavior can be transformed into real economic value, creating moments of excitement, hope, and tangible rewards.
For those who participated, it wasn’t just about engine oil. It was about the possibility that something ordinary could lead to something extraordinary.
